Teradata’s digital ecosystem brought together a range of content, support, and community resources, creating challenges in how users discovered and navigated information across different parts of the experience.

As part of the design team, I focused on analysing and synthesising user research to understand how people engaged across the ecosystem and where breakdowns were occurring. The goal was to translate complex qualitative insights into clear, actionable recommendations that could inform a more connected and intuitive experience.

Approach:

• Analysed qualitative research data to identify behavioural patterns, user needs, and recurring pain points across multiple digital touchpoints.

• Synthesised findings into clear themes to highlight opportunities for improving navigation, discoverability, and cross-platform consistency.

• Mapped key user journeys across content, support, and community experiences to understand points of friction and drop-off.

• Collaborated with stakeholders to align findings with product and platform strategy, supporting decisions around future experience direction.